Privacy Policy

This Privacy Policy explains how Social Prizm (“Social Prizm”, “we”, “us”) handles information in the Social Prizm Clients Dashboard (the “Dashboard”), a private, internal tool we use to manage and report on the digital marketing performance of the client accounts our clients have authorised us to manage. The Dashboard is used by our own staff and the respective client; it is not a public, consumer-facing product.

1. Information we access

With our clients’ authorisation, the Dashboard connects to third-party advertising and marketing platforms and retrieves reporting data on a read-only basis, including:

• Google Ads — campaign performance metrics (impressions, clicks, cost, conversions).
• Google Search Console — search performance metrics for the client’s website.
• Meta (Facebook / Instagram) — ad performance metrics and, where authorised, page/profile activity.
• CallRail — call tracking data (call counts, sources, outcomes).
• Local Falcon / Whitespark — local SEO ranking and citation data.

We also store the account information needed to operate the Dashboard (the staff user accounts that sign in, and the client/account mappings).

2. How we use information

We use this information solely to provide marketing reporting and services to the client to whom it belongs — to display performance in the Dashboard and to prepare reports for that client. We do not use it for advertising to consumers, profiling, or any purpose unrelated to serving that client.

3. Google API Services — Limited Use

The Dashboard’s use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Google data is used only to provide and improve the reporting features for the relevant client, is not transferred to others except as necessary to provide those features or as required by law, and is not used for advertising or sold to any party.

4. Meta and other third-party platforms

Our access to Meta (Facebook/Instagram) data complies with the Meta Platform Terms and Developer Policies. Data obtained from CallRail, Local Falcon, Whitespark and any other connected service is governed by our agreements with those providers and is used only for the client’s reporting.

5. Confidentiality — we never share without consent

Client data is treated as confidential. We do not sell, rent, or share a client’s data with any third party without that client’s consent, except where strictly necessary to operate the connected platforms above, or where required by law. Access within the Dashboard is restricted to authorised Social Prizm staff under role-based permissions, and team members only see the clients assigned to them. Each client’s data is kept private to that client and our authorised staff under standard agency-client confidentiality (NDA) terms.

6. Security

The Dashboard is served over HTTPS, requires authentication, enforces role-based access control, supports two-factor authentication, and logs sensitive actions. Credentials and API tokens are stored server-side.

7. Retention and deletion

We retain reporting data only as long as needed to provide services to the client. A client may ask us to disconnect their accounts and delete their data from the Dashboard at any time by contacting us.

8. Contact

Questions about this policy or your data: [email protected].